Glossier NYC
2023Glossier NYC draws inspiration from both the origins of the brand and the nuanced details we love about New York City. The use of contrasting materials in our spaces is integral in the Glossier design palette, but with each store we find ways to twist and play with details so the store responds to its context; Glossier NYC is no exception. In many ways, the materiality takes queues from the New York City loft– elegant, raw, familiar, unfinished, with touches of vibrant reds and polished finishes. The atmosphere of an unfinished SoHo loft is achieved through contrasting industrial, raw finishes with softer, more residential textiles and refined details.
Glossier NYC will enable visitors to test and try our products in different formats– our patented product testing system where guests can explore and experiment, a special wet bar room for trying our skincare products, and specialized beauty appointments where editors can use their expertise and create a personalized experience catered to the customer and their interests. Throughout a visit to Glossier NYC, we invite you into our uniquely-Glossier space, a place that fosters community, curiosity, and experimentation.
Collaborators: Julia Muntean, Charles Dorrance-King, Adriana Deleo, Marie Suter
Photographer: Sean Davidson