Now Instant Image Hall
2023
Chinatown, Los Angeles, CA
Situated on Chung King Road in a tucked away plaza found in Los Angeles’ historic Chinatown, the Now Instant Image Hall contextualizes itself among the eye-catching rows of colorful storefronts. Alongside Designer Reid Ulrich, and in partnership with LOC Architects, the design aims to synthesize materiality, color, and programming to create a multi-functional space that feels uniqe, warm, and inviting, all while mainting the visual identity and ethos of Now Instant. The 2,500 sq. ft. space features a curated bookstore, an intimate viewing room, and a lounge on the lower level. The material applications, millwork, varying textures, and bold, graphic details lend themselves to the function of each of the spaces.
Now Instant Image Hall expands past cinema, serving as a community space for artists and creators to showcase their work. Since it’s opening, it has played host to book and magazine launches, local video pieces, and film screenings, celebrating new and emerging voices that otherwise may not be presented in the context of film.
Collaborators: Reid Ulrich, Now Instant Team, LOC Architects, G&G Structures (Structural), GMEP Engineers (MEP)
Photographer: Courtesy of Now Instant
